There isn't one.

We build the 90-Day Pipeline Plan at no cost because we want to demonstrate that we know what we're talking about before asking you to spend a penny with us. If the plan is good - genuinely useful, commercially relevant, and specific to your business - you'll remember us when the time is right. If it isn't, you've lost nothing.

We don't chase, we don't pressure, and we don't use the plan as a foot in the door for a hard sell. We invest time in businesses we want to work with, show them what we're capable of, and wait until it makes sense for both sides. That's how we prefer to work, and it's how we've built the relationships we're most proud of.

Most free audits are a list of problems with a proposal attached. They're designed to create anxiety and funnel you into a sales conversation.

The 90-Day Pipeline Plan is different in structure and intent. It shows you where you're losing enquiries and why, what competitors are doing differently, and exactly how we'd approach fixing it over 90 days - month by month. It's a working plan, not a diagnostic report. You could hand it to any competent agency or marketing person and execute it without us.

We'd obviously like to be the ones who execute it. But the plan has value regardless of what you decide.

Very little at this stage. We pull most of what we need from publicly available sources - your website, search data, competitor visibility, and how your market looks online.

When you request the plan, we'll confirm a few basic details about your business to make sure what we produce is relevant. There's no lengthy questionnaire, no forms to fill in, and no requirement to share any sensitive commercial information. The plan is built around what we can see, not what you tell us.

No. We hate sales calls too. You'll book a call at a time that suits you - or not, if you'd prefer to see the plan first before deciding whether to speak to us.

We're not going to call you unexpectedly or have a sales team contact you from three different numbers. You're in control of how this progresses. If you want to review the plan quietly and come back to us in six months, that's fine.

Typically seven to ten working days from when you request it. We build each plan specifically for the business in question - it's not generated instantly from a template.

When it's ready, we'll send it across and offer to walk you through it on a call. That walkthrough is where the plan tends to make most sense - we can talk through the numbers, answer questions, and discuss what's realistic for your specific situation.

That's fine, and more common than you'd think. Most businesses that request a plan from us are already spending on marketing - they're just not confident it's working as well as it should be.

The plan isn't a pitch to replace your current setup. It's an honest look at where your business stands online, how competitors are performing relative to you, and what the opportunity looks like. What you do with that information is entirely up to you.

Six things. Where you're losing enquiries right now and what that's worth in missed pipeline. How your key competitors are performing relative to you and where they're stronger. An honest assessment of your website and what's limiting conversions. Which channels represent the biggest opportunity — SEO, paid search, or conversion improvements. A month-by-month execution plan for the first 90 days. And a clear view of what results are realistic and over what timeframe.

It's specific to your business, not a generic marketing overview.

No. The call is a conversation, not a close. We'll walk through the plan, answer questions, and discuss what working together might look like if it feels like the right fit for both sides.

If you want to think about it, think about it. If you want to take the plan and do nothing with it, that's your prerogative. We'd rather work with businesses that are genuinely ready than push anyone into something before the time is right.

We work with established businesses in engineering, manufacturing, industrial services, and related sectors -businesses where the marketing space isn't oversaturated, search demand is consistent, and the right approach produces measurable commercial results relatively quickly.

We're not generalists pretending to be specialists. If we don't think we can do a good job for a business in a particular sector or situation, we'll say so before building the plan. There's no point in wasting your time or ours.

The initial engagement is 90 days. We execute the plan we've built - no renegotiation, no scope creep, no surprises. At the end of 90 days we review results together and discuss what comes next.

We don't ask for a 12-month commitment before we've earned it. The 90 days is our opportunity to prove what we're capable of and an opportunity for us both to see if we will work well together. If the results are there, most clients choose to continue. If for any reason they're not, you're not locked into anything.

Straight answer: we have a clear picture of the type of business we work best with, and you fit it.

Before reaching out, we look at a range of factors - your sector, the scale of your business, your current online presence, and whether we think there's a genuine commercial opportunity we could help you capitalise on. Most businesses we look at don't make the cut. The fact that you're reading this means you were in the minority that did.

That's not a sales line. It's the actual process. We invest time in building a personalised page and a proper view of your business before we make contact - which means by the time you hear from us, we've already decided you're worth the effort. Whether we're right about that fit is something neither of us will know until we work together. But that's the investment we're both making: you give us the time to show you what we've found, and we give you the honest picture of where we think the opportunity is.

We're not contacting every business in your sector and hoping something sticks. We're selective about who we approach because we're selective about who we work with. The businesses we work best with tend to be straight-talking, commercially minded, and clear on what they want from a marketing partner. If that sounds like you, the plan is worth a look.

If it turns out we're not the right fit, for whatever reason, that's fine too. No hard feelings, no follow-up campaign spamming your inbox for months on end.